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Critiquing Local Business websites

onelinepresence

Lately I have been in touch with several local business owners and one thing become pretty apparently really quickly is that most of them don’t really know how to operate an online presence effectively. Some of them don’t really know how to operate a computer. Local business owners today grew up in a time where computers weren’t around and they didn’t have the training for computers at all.

But they are running local business for decades and know how to do it well, yet more and more of the business and sales is occurring online as we become more digital each year.

This creates a whole new market of local business owners and their demand for someone that can show them how to dominate the online marketing space is increasing.

This is where I find that my knowledge and technical background actually holds bit of power and it is worth money for local businesses.

The fact is many people are searching for product or service on the search engines everyday mostly occurring in Google. and so it become imperative that your business appears in front of those people that are searching.

How do you get in front of those people?

Well you need a website but not just any website, a website that is loved by Google is what you really need. Because at the end of the day it do you no good if you have a pretty site but it doesn’t get any traffic.

As someone that has been blogging since 2007, I have learned that it is authoritative content that is the number 1 important thing for ranking well in Google. Take for example, Wikipedia who is always ranking well and it is an example of a site that Google loves, because Google wants to feed the best search results for the end user because they want to be the best most relevant search engine and give the end user exactly what they were looking for.

Thus having authoritative well written content means Google will look at your site as the best site for search engine and end user. This is key because everything else you do all derive from this fact. When you have a powerful well written website with many pages of content there is just that much chance for Google to find your website and people to land on your site looking for whatever they were looking for.

So I was in Jackson, MI the other day and I needed a limo service for the night with my date. I searched for local limo company and found Jackson Limo

I was looking over their site and it was clear why they were top of the search results because the website had well-written content and it positioned itself as the authority for local limo service in Jackson, Michigan.

Their site had not just 1 paragraph per page but nice multiple paragraphs explaining in detail what they do and why people should choose them.

Now this type of content is called authoritative not only does it provide customer with the information they require which is information assisted selling as Grant Cardone talks about but its also a very good way to pick up more traffic as people search all kinds of various search terms in Google to come up with the result.

I will begin critiquing more local business’s online presence, because I realize it is an important facet to their business and their survival. It is important to not only have great service and excel in the service itself but its becoming increasingly crucial to out do your competitors in the online space. And the trend is only headed that way…

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How do you register a business? Local business owners need help with online

treeserve

One of my mentors that blog about local business wrote an article recently stating that many local businesses don’t even have google places to get clients. As I continue this project of interviewing business owners, it became clear to me that many of them simply had no idea what they were doing.

This past week I interviewed a tree care service and I was told that he get his business by passing out flyers from time to time and word of mouth by doing great service in his case removing unwanted trees or emergency tree care when a big storm comes through and tears the trees apart. We have had few very big storms in Michigan this year.

http://www.freep.com/story/news/local/michigan/2015/02/02/detroit-snowstorm-record/22732717/

Apparently that tree care service guy tried to verify his listing through google and waited for the code to arrive which took over 3 weeks. The he finally approved his listing and it was up for 48 hours till it was knocked down again and when he called the big G they told him he needed to show proof of license which he didn’t have on him at the time so he just gave up on the whole google thing.

I have found that many local business owners are too busy running their business and they have no time to think about verifying things with google or creating websites. Since I know a lot about computers and I even took advertising as my major at Michigan State University, I figured I could show these owners a thing or two that they can implement to begin expanding their business.

It was actually very fun consulting with the tree care guy and showing some of the insights I had, he was very grateful and the interview went very smoothly. He told me everything from how he got into the business, why he likes tree care work, and what his visions are for the future. It was refreshing to speak to a business owner that was still driven and committed to success.

ttt

Now after a great tree care interview, I headed off back home when my car suddenly got a flat tire and I forgot I had taken out my spare tire to clean the trunk last weekend. With no where to turn I had no choice but to call a towing service company based in Sterling Heights, MI. They came very quickly and promptly helped me tow my car to the nearest Discount Tire which was like 3 miles down the road and they only charged me $75 which I thought was an amazing price. The owner was very friendly as well. I never thought about interviewing a tow truck guy but here he was right in front of me doing quality service for me so I couldn’t help but to share with him what I do on the side which is to build local business review blogs like these to promote certain businesses that I like and that I know my readers will like. And since I found such a great company to help me with a flat tire without trying to attach my wallet which I felt many tow companies do in the past. I figure I’d interview him quickly and he was all ears and completely down. Like I said, very cool tow truck guy. So I will post about it bit later on, he had a pretty interesting back story of being in a generation tow business from his great grandfather onwards. Now that is passion and commitment to one profession, something I admire.

till Next time