One of my mentors that blog about local business wrote an article recently stating that many local businesses don’t even have google places to get clients. As I continue this project of interviewing business owners, it became clear to me that many of them simply had no idea what they were doing.
This past week I interviewed a tree care service and I was told that he get his business by passing out flyers from time to time and word of mouth by doing great service in his case removing unwanted trees or emergency tree care when a big storm comes through and tears the trees apart. We have had few very big storms in Michigan this year.
Apparently that tree care service guy tried to verify his listing through google and waited for the code to arrive which took over 3 weeks. The he finally approved his listing and it was up for 48 hours till it was knocked down again and when he called the big G they told him he needed to show proof of license which he didn’t have on him at the time so he just gave up on the whole google thing.
I have found that many local business owners are too busy running their business and they have no time to think about verifying things with google or creating websites. Since I know a lot about computers and I even took advertising as my major at Michigan State University, I figured I could show these owners a thing or two that they can implement to begin expanding their business.
It was actually very fun consulting with the tree care guy and showing some of the insights I had, he was very grateful and the interview went very smoothly. He told me everything from how he got into the business, why he likes tree care work, and what his visions are for the future. It was refreshing to speak to a business owner that was still driven and committed to success.
Now after a great tree care interview, I headed off back home when my car suddenly got a flat tire and I forgot I had taken out my spare tire to clean the trunk last weekend. With no where to turn I had no choice but to call a towing service company based in Sterling Heights, MI. They came very quickly and promptly helped me tow my car to the nearest Discount Tire which was like 3 miles down the road and they only charged me $75 which I thought was an amazing price. The owner was very friendly as well. I never thought about interviewing a tow truck guy but here he was right in front of me doing quality service for me so I couldn’t help but to share with him what I do on the side which is to build local business review blogs like these to promote certain businesses that I like and that I know my readers will like. And since I found such a great company to help me with a flat tire without trying to attach my wallet which I felt many tow companies do in the past. I figure I’d interview him quickly and he was all ears and completely down. Like I said, very cool tow truck guy. So I will post about it bit later on, he had a pretty interesting back story of being in a generation tow business from his great grandfather onwards. Now that is passion and commitment to one profession, something I admire.
till Next time